Fabulous news. There’s a new Brough Superior SS100!
Sorry, what I meant to say is THERE’S A NEW BROUGH SUPERIOR SS100!!!
Jaw drop. Eyes widen.
Here’s a first photo…

I’m still taking in the initial pictures personally, and my tiny brain is trying to assimilate what I’ve just seen. However I think I think it’s pretty amazing. As you can see from the picture is got many of the elements of the old Brough including that iconic tank (which, from what I gather, is an actual tank of an original SS 100). But it’s also got an interesting looking V-twin motor and those twin swept-back exhausts which both reflect the look and feel of the original bike pretty nicely – at least I think that’s what I think. It’s a little bit more industrial looking than the original bike and the finish isn’t quite as delicate and I’ll probably have to take a look at it in the flesh before truly making my mind up – I mean it is a new Brough Superior after all so it’s something not to be taken lightly!
I guess one of the alarming features is that despite the marque having a British owner, this bike is actually designed and built by the (gulp!) French. Which I guess is the way of the world these days but it’s still a shame it’s not an all British effort.
Still, it’s great to see the Rolls-Royce of motorcycles being resurrected and good luck to Mark Upham, its new CEO, with his future world domination of the motorcycle industry.






